"Original Brand Content is Outcomes Based Creativity.
By integrating brand strategy and compelling stories we convert audiences into consumers" - Engage-Entertainment
As the media landscape in South Africa continues to evolve, production companies will have to keep pace with an ever-changing environment. In the field of branded content, Engage-Entertainment has developed a broadcast product model called Original Brand Content, that marries the strategic needs of a brand with the power of story to affect sales-drive activations
Awards
In February 2011, Engage Entertainment won a SAFTA for the programme: Sports Playback. This 13-part documentary series won the prize for Best Sports Show of 2010. A powerful case-study in effective re-versioning and repurposing of archive material, the show looked back at some of the most significant defining moments in South African history. Sports Playback was nominated alongside ‘My Beautiful Game’ and ‘The Miracle of Mzansi’ at the gala award ceremony held at Madame Zingara’s Theatre of Dreams
New
Sitcom
April saw the broadcast of Engage Entertainment’s very first sitcom. Since its debut, ‘Gauteng Maboneng’ has proved a sure-hit with viewers on SABC 1. Co-produced with Rous House Productions, the show has been well received by critics and viewers alike, resulting in excellent AR’s. Catch it on Wednesday at 19h30 on SABC 1
Content Strategy:
Engages creative content team is well positioned to offer strategic services to both broadcasters and brands on content strategy development. Leading up to and during the 2010 Soccer WORLD Cup, the Engage team worked alongside SABC Sport in the creative development of their content strategy.
Soccer 411:
From July 2009, Engage Entertainment produced SABC’s official preview show of the PSL. This entertaining live 24-min format, hosted by Kwena Moabelo and featuring analysis from former legends Mike Mangena & Isaac ‘shakes’ Kungwane and insight from Jeffrey Zikhali, the show has developed into SABC Sports premier football property, alongside Soccer Laduma & Soccerzone.
34 7th Street Linden 2195 Johannesburg South Africa
Tel: +27 (11) 912 7800 Fax: +27 (86) 501 1450
Engage Entertainment (Pty) Ltd I Reg No 2003/026817/07 Copyright 2007
34 7th Street Linden 2195 Johannesburg South Africa