"Original Brand Content is Outcomes Based Creativity.
By integrating brand strategy and compelling stories we convert audiences into consumers" - Engage-Entertainment
As the media landscape in South Africa continues to evolve, production companies will have to keep pace with an ever-changing environment. In the field of branded content, Engage-Entertainment has developed a broadcast product model called Original Brand Content, that marries the strategic needs of a brand with the power of story to affect sales-drive activations
Awards
In February 2011, Engage Entertainment won a SAFTA for the programme: Sports Playback. This 13-part documentary series won the prize for Best Sports Show of 2010. A powerful case-study in effective re-versioning and repurposing of archive material, the show looked back at some of the most significant defining moments in South African history. Sports Playback was nominated alongside ‘My Beautiful Game’ and ‘The Miracle of Mzansi’ at the gala award ceremony held at Madame Zingara’s Theatre of Dreams
New
Sitcom
April saw the broadcast of Engage Entertainment’s very first sitcom. Since its debut, ‘Gauteng Maboneng’ has proved a sure-hit with viewers on SABC 1. Co-produced with Rous House Productions, the show has been well received by critics and viewers alike, resulting in excellent AR’s. Catch it on Wednesday at 19h30 on SABC 1
Licensing:
Our content development and sales team are well positioned to assist in the facilitation of licence deals with national broadcasters.
My Brother’s Keeper:
When the so called Xenophobic violence broke out in 2008, we were compelled to do something. We decided to go out and find a human story in amongst all the inhumanity and chaos. The result was a 48 min documentary entitled ‘My Brother‘s Keeper’. Essentially, it puts a human face to the victims, attackers and a volunteer involved, and digs for some understanding on what happened.
34 7th Street Linden 2195 Johannesburg South Africa
Tel: +27 (11) 912 7800 Fax: +27 (86) 501 1450
Engage Entertainment (Pty) Ltd I Reg No 2003/026817/07 Copyright 2007
34 7th Street Linden 2195 Johannesburg South Africa