Project
News
As the media landscape in South Africa continues to evolve, production companies will have to keep pace with an ever-changing environment. In the field of branded content, Engage-Entertainment has developed a broadcast product model called Original Brand Content, that marries the strategic needs of a brand with the power of story to affect sales-drive activations
Awards
In February 2011, Engage Entertainment won a SAFTA for the programme: Sports Playback. This 13-part documentary series won the prize for Best Sports Show of 2010. A powerful case-study in effective re-versioning and repurposing of archive material, the show looked back at some of the most significant defining moments in South African history. Sports Playback was nominated alongside ‘My Beautiful Game’ and ‘The Miracle of Mzansi’ at the gala award ceremony held at Madame Zingara’s Theatre of Dreams
New
Sitcom
April saw the broadcast of Engage Entertainment’s very first sitcom. Since its debut, ‘Gauteng Maboneng’ has proved a sure-hit with viewers on SABC 1. Co-produced with Rous House Productions, the show has been well received by critics and viewers alike, resulting in excellent AR’s. Catch it on Wednesday at 19h30 on SABC 1
Original Brand Content:
Inspire l Connect l Transact
Original Brand Content is Outcomes Based Creativity. By integrating brand strategy and compelling stories we convert audiences into consumers. This multiplatform campaign model is designed to Inspire, Connect and Transact.
- Inspire: The power of television comes alive through engaging entertainment formats
- Connect: Online Media then interactively links that audience with the brand
- Transact: Once connected, market activations secure a business transaction with these new brand consumers
I-Cards
Contact us for more information on new format opportunities
34 7th Street Linden 2195 Johannesburg South Africa