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"Original Brand Content is Outcomes Based Creativity.
By integrating brand strategy and compelling stories we convert audiences into consumers" - Engage-Entertainment
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As the media landscape in South Africa continues to evolve, production companies will have to keep pace with an ever-changing environment. In the field of branded content, Engage-Entertainment has developed a broadcast product model called Original Brand Content, that marries the strategic needs of a brand with the power of story to affect sales-drive activations

Awards

In February 2011, Engage Entertainment won a SAFTA for the programme: Sports Playback. This 13-part documentary series won the prize for Best Sports Show of 2010. A powerful case-study in effective re-versioning and repurposing of archive material, the show looked back at some of the most significant defining moments in South African history. Sports Playback was nominated alongside ‘My Beautiful Game’ and ‘The Miracle of Mzansi’ at the gala award ceremony held at Madame Zingara’s Theatre of Dreams

New

Sitcom

April saw the broadcast of Engage Entertainment’s very first sitcom. Since its debut, ‘Gauteng Maboneng’ has proved a sure-hit with viewers on SABC 1. Co-produced with Rous House Productions, the show has been well received by critics and viewers alike, resulting in excellent AR’s. Catch it on Wednesday at 19h30 on SABC 1

Sponsorships:

When it comes to ‘branded content’, most marketers are familiar with a traditional sponsorship model. This typically involves a comprehensive airtime package around the particular tv-property in question. We can facilitate sponsorships for brands on existing properties ensuring maximum value by:

  1. Matching the brand with the most suitable property
  2. Identifying the ideal time-slot for the brand
  3. Negotiating with the broadcaster on behalf of the brand for the lowest sponsorship cost planning and co-ordinating the exploitation of the sponsorship before it goes to air

I-Cards

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Tel: +27 (11) 912 7800 Fax: +27 (86) 501 1450

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