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"Original Brand Content is Outcomes Based Creativity.
By integrating brand strategy and compelling stories we convert audiences into consumers" - Engage-Entertainment
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As the media landscape in South Africa continues to evolve, production companies will have to keep pace with an ever-changing environment. In the field of branded content, Engage-Entertainment has developed a broadcast product model called Original Brand Content, that marries the strategic needs of a brand with the power of story to affect sales-drive activations

Awards

In February 2011, Engage Entertainment won a SAFTA for the programme: Sports Playback. This 13-part documentary series won the prize for Best Sports Show of 2010. A powerful case-study in effective re-versioning and repurposing of archive material, the show looked back at some of the most significant defining moments in South African history. Sports Playback was nominated alongside ‘My Beautiful Game’ and ‘The Miracle of Mzansi’ at the gala award ceremony held at Madame Zingara’s Theatre of Dreams

New

Sitcom

April saw the broadcast of Engage Entertainment’s very first sitcom. Since its debut, ‘Gauteng Maboneng’ has proved a sure-hit with viewers on SABC 1. Co-produced with Rous House Productions, the show has been well received by critics and viewers alike, resulting in excellent AR’s. Catch it on Wednesday at 19h30 on SABC 1

Factual: Documentary

Silent Outcry:

‘Forgive us our trespasses, as we forgive those who trespass against us.’ Christians the world over say these words every day, but how many of us have ever truly contemplated the concept of forgiveness? This programme examines the tragedy in Namibia which came about as a result of General von Trotha’s letter to Herero people, resulting in the genocide and displacement of the Herero people in the early 1900’s. Then we look at the Christian spirit of forgiveness and conciliation. We trace a journey symbolized by repentance (surely inspired by a loving God), humility and empathy, and share the miracle of a simple candle-lighting ceremony which took place in a small village in Germany, as an act of reconciliation between the German and Herero people today.

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Harsh and Fragile:

What does it mean to be a Christian in the desert? Natural disasters highlight human frailty. And when they strike, humans turn to God for understanding, strength and relief. In this series, we investigate the process of desertification in Southern Namibia, essentially caused by man’s poor stewarding of the environment through unjust legislation that left a communal farming community devastated. In the midst of these harsh circumstances, we talk to two people, from opposing cultural backgrounds, and vastly different economic positions, who have both responded from a similar faith- based perspective to help and uplift those who have been rendered frail and vulnerable.

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Artists for Higher:

Throughout history, artists have played an influential, yet perhaps not so obvious, role in shaping and changing social paradigms. As observers and commentators, they open our collective eyes and compel us to act for social change. But what does this mean for us today, here in South Africa? More specifically as the cry goes out for a moral reform in SA. Society, what role are Christian artist playing in igniting and influencing our moral conscience? In this series, we explore the work and faith of some contemporary artists in South Africa, including ballet dancers Ian Macdonald and Karen Beukes, Fine Artists Duncan Stuart and Kwaito mega star Kabelo.

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Samaritan Woman:

A 48-minute documentary centred around Dr Theresa Lorenzo, an occupational therapist and community based work facilitator, who has pioneered a hands on approach to physical therapy initiatives with disabled women in rural and impoverished urban areas, bringing renewed hope, productivity and restored dignity to one of the most disenfranchised groups in South Africa – the disabled.




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My Brother’s Keeper:

When the so called Xenophobic violence broke out in 2008, we were compelled to do something. We decided to go out and find a human story in amongst all the inhumanity and chaos. The result was a 48 min documentary entitled ‘My Brother‘s Keeper’. Essentially, it puts a human face to the victims, attackers and a volunteer involved, and digs for some understanding on what happened.

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