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"Original Brand Content is Outcomes Based Creativity.
By integrating brand strategy and compelling stories we convert audiences into consumers" - Engage-Entertainment
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As the media landscape in South Africa continues to evolve, production companies will have to keep pace with an ever-changing environment. In the field of branded content, Engage-Entertainment has developed a broadcast product model called Original Brand Content, that marries the strategic needs of a brand with the power of story to affect sales-drive activations

Awards

In February 2011, Engage Entertainment won a SAFTA for the programme: Sports Playback. This 13-part documentary series won the prize for Best Sports Show of 2010. A powerful case-study in effective re-versioning and repurposing of archive material, the show looked back at some of the most significant defining moments in South African history. Sports Playback was nominated alongside ‘My Beautiful Game’ and ‘The Miracle of Mzansi’ at the gala award ceremony held at Madame Zingara’s Theatre of Dreams

New

Sitcom

April saw the broadcast of Engage Entertainment’s very first sitcom. Since its debut, ‘Gauteng Maboneng’ has proved a sure-hit with viewers on SABC 1. Co-produced with Rous House Productions, the show has been well received by critics and viewers alike, resulting in excellent AR’s. Catch it on Wednesday at 19h30 on SABC 1

Sport: Live Talk

FIFA World Cup 2010:

Engage Entertainment were honoured when asked by SABC Sport to be part of the production team tasked with broadcasting the biggest sports event in the world. During the tournament, the Sandton Convention Centre became our home as we worked 7 days-a-week from the 10th June - 11th July to bring every single game of the World Cup to the homes of every South African.
The team of Engage Entertainment were intimately involved with a host of programming developed for the World Cup. These included:

Soccer 411:

From July 2009, Engage Entertainment produced SABC’s official preview show of the PSL. This entertaining live 24-min format, hosted by Kwena Moabelo and featuring analysis from former legends Mike Mangena & Isaac ‘shakes’ Kungwane and insight from Jeffrey Zikhali, the show has developed into SABC Sports premier football property, alongside Soccer Laduma & Soccerzone.

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