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"Original Brand Content is Outcomes Based Creativity.
By integrating brand strategy and compelling stories we convert audiences into consumers" - Engage-Entertainment
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As the media landscape in South Africa continues to evolve, production companies will have to keep pace with an ever-changing environment. In the field of branded content, Engage-Entertainment has developed a broadcast product model called Original Brand Content, that marries the strategic needs of a brand with the power of story to affect sales-drive activations

Awards

In February 2011, Engage Entertainment won a SAFTA for the programme: Sports Playback. This 13-part documentary series won the prize for Best Sports Show of 2010. A powerful case-study in effective re-versioning and repurposing of archive material, the show looked back at some of the most significant defining moments in South African history. Sports Playback was nominated alongside ‘My Beautiful Game’ and ‘The Miracle of Mzansi’ at the gala award ceremony held at Madame Zingara’s Theatre of Dreams

New

Sitcom

April saw the broadcast of Engage Entertainment’s very first sitcom. Since its debut, ‘Gauteng Maboneng’ has proved a sure-hit with viewers on SABC 1. Co-produced with Rous House Productions, the show has been well received by critics and viewers alike, resulting in excellent AR’s. Catch it on Wednesday at 19h30 on SABC 1

Entertainment: Magazine

Curious Culture:

After its debut in June 2005, Curious Culture enjoyed an unbroken 5-season run as SABC’s premier arts & culture magazine show. Presented in English, Sotho and Afrikaans, the show covered an eclectic mix of fine art, dance, music, acting, literature, theatre and photography. Hosted by Jerry Mofokeng, Jolene Martin & Shelley Meskin, Curious Culture proudly brought the world of arts & culture to national attention.

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Artcha:

Having demonstrated the local appetite for arts & culture through “Curious Culture”, a new magazine called “Artcha” was developed by Engage Entertainment in late 2007. With a completely new format, Artcha made its debut on SABC 2 in 2008. Featuring the ‘Artcha Angels’, Anel Alexander, Eloise Cupido & Masello Motana (Season’s 1& 2) and Mmabatho Monthsho (Season 3), the show positioned itself as the hottest art show in South Africa. Looking to put a more glamorous spin on the arts, the show found itself at glamorous opening nights, but also looked to provide a discerning viewpoint, thanks in no-small part to the insightful voice of Barry Ronge.

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Gloss It Up:

is a half hour teen-lifestyle magazine that looks into the things that turn teenagers on, from fashion to extreme sports to movies to games to careers to music and technology. Hosted by the affable Thabo Rametsi, the show has built a loyal audience over the past 2 seasons with a mix of compelling inserts that showcase the lifestyle that the average South African teenager aspires to.

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